Ray Thompson

Avid, Director, Broadcast and Media Solutions Marketing

Ray Thompson is the director of broadcast and media solutions marketing at Avid. He has 25 years of business development, sales, and product management/marketing experience focused on sports, media (broadcast and film), and esports. Thompson worked on the development of an IP live streaming platform strategy for sending SD, HD, and 4K video over a standard IP connection from anywhere to anywhere at broadcast quality and at low latency to mobile and the web. He was also a driver in the transformation of a start-up software company with a video editing focus for sports to content licensing and management/distribution of college sports assets via the web to college sports fans.

Thompson executed the release of a high-performance graphics chip, landing a large-scale bid as the primary graphics processor provider for Microsoft's Xbox 360. He penetrated the media/entertainment space for a Fortune 500 technology company, developing an ISV echo-system and creating a solutions-based approach to selling. Thompson also had a vital leadership role in a full-phase startup of a software company reaching $26M in annual revenue, playing a leadership role in the positioning and sale of the company.

Thompson is co-author of a patent for assigning game data to the universal time clock on traditional and IP-based streams for the purposes of automated creation of highlights across user-specified sample of games (video), creation of edits for the purpose of recruiting and scouting, and for reporting based on game statistics with drill-drown to video capability. In addition, he developed a 3D real-time motion capture application able to measure athletes down to the sub-micron level. Thompson leveraged a game relationship with EA Sports to develop a simple UI and incorporate real NFL / College playbooks and behavior into Madden game engines for the purposes of high school, college, and pro athlete development, pre-hab and rehab.

Featured in:
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